 Vertical Marketing
 Financial
Healthcare
Education
Travel/Leisure
Insurance
Commercial
Associations
Manufacturing
Direct Mail
Government
Product Applications
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Vertical Marketing
Savings & Loan/ Banks, Brokerage Firms, Credit Unions
Small Label: Primary contact info, credit card 800 #'s, web sites to check stocks,referrals to other financial businesses or
resources, customer support #'s, payment reminders to place in calendars.
Large Label: Blanks to fill in account #'s and PIN to stick in a safe place, expanded
lists of all above options, company logo, important financial dates (i.e. tax day, fiscal year
etc.)
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Hospitals & Clinics, Blood Banks, HMO, Medical Groups
Small Label: Primary contact info, appointment reminders, prescription refill #'s, lab
retrieval numbers, relevant community numbers (i.e. pharmacy, urgent care, poison control), emergency numbers, appointment desk number, other medical
referrals, blanks for coverage #, multiple contacts within one office.
Large Labels: Expanded lists for any of the above, medical reference sites, directions to office, blood type reminder, calendar of
blood drives, vaccination calendar, check up reminders, fundraiser calendar.
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College & Universities, Alumni Groups, Students
Small Label: Primary contact info, return mail address for fundraising office, other
professors within department, other administrators or school offices, students can have
home and school contact info, dining hall numbers, student ID numbers, campus security
#
Large Label: School academic calendar, campus building hours, sports schedule,
mascots, office hours, coupon for school store, expanded list of all above, library SKU,
campus map, events calendar, alumni resource list.
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Hotels & Motels, Resorts, Travel Agencies, Spas
Small Label: Primary contact info, reservation #, concierge #, vacation reminder
sticker for calendar, hotel contact information for guest to leave with people at home,
numbers for local restaurants, theaters and attractions, other industry referrals (i.e. flight,
hotel or car rental sources), spa appointment reminders, hotel service numbers (room service, spa, restaurant etc.)
Large Labels: Expanded lists of any above, map of area, coupon to
hotel bar or restaurant, coupons for local business, product info for spa services, facilities hours, pass for gym or
spa, important travel numbers, luggage ID tag for hotel transfers
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Automobile, Health, Prescription
Small Label: Primary contact info, customer service #, claims #, blank for policy
number to be placed in car or on file, pharmacy numbers, referrals to car and health services, help lines, emergency contact numbers, prescription refill reminders.
Large Label: Instructions for what to do in an accident, home maintenance calendar
(when to clean the gutters, take down christmas lights, take off screens etc.), coupon for
car or home service, community numbers, expanded list of any above.
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Car dealerships, Services, Leasing, Realtors, Retail
Small Label: Primary contact info, other dealership departments (i.e. service or financing) order/reorder
numbers, customer service numbers, product numbers,
customer account numbers, referrals ( realtors > home
inspection, landlord > cleaning service), land lords can
have maintenance guy's info, rent reminders, other
branch info.
Large Label: Delivery schedules, sale calendar,
promotional coupons, leave a personal note on sales
material, service area map, open house calendar, expanded list of any above, logos/brand stickers, product
specs, relevant industry resources, store hours, SKU
numbers/ bar codes.
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Political, School Board, Professional Organizations
Small Label: Primary contact info, head office contact information, return address
label for dues or donations, customer service contacts, election reminders, various department contacts, other city offices, blanks to fill in membership number
Large Label: Expanded lists of any of the above, election schedule, association
meetings and conferences, academic schedule, promotional coupons for members, organization phone list, community numbers, logo/ motto, membership ID tag to place on
license or credit card for participating discounts, helpful industry information (i.e. conversion charts, web sites etc.)
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Sales, Customer Service Departments, Warranty Card
Small Label: Primary contact info, customer service #'s (can easily be placed on
products and appliances) order/reorder #, blanks for warranty number or customer account number, reorder reminders, sales discounts for
future purchases, return address labels.
Large Labels: Delivery schedules, expanded lists of any of the above, a note to personalize sales material, coupons, trouble shooting information, logo/motto, product serial
number, product specs/ details, list of all services offered, warranty rules.
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Promotions, Fund Raising, Campaigns, Sales
Small Labels: Primary contact info, donation contact, return address labels for donations, fundraiser reminders to place in calendars,
election reminders, postal code for returning mail, catalog ordering #
Large Labels: Expanded list of any of the above, election calendar, fundraising event calendar, promotional coupons,
relevant resource list, donation options ( different funds, on-line, services
etc.), sticker suggesting a friend donate that could be attached to recipient's other mailings.
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Elections, Public Office, Public Administration
Small Label: Primary contact info, contact information for other offices within
branch, emergency contact numbers, return address label encouraging public to write to
officials, campaign contact information, election reminders, public event reminders (town
hall meetings or public discussions), community numbers
Large Label: Expanded list of all of the above, community facilities hours, Town Hall hours, maps, logo or motto,
election calendar, community event calendar, list of government resources
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